Social media templates that keep your feed on brand

Why feeds drift

Most messy feeds start tidy. Then a busy week comes, someone makes a quick post in a different app, a holiday greeting uses a downloaded template, and six months later the grid looks like it belongs to five different companies.

Templates fix this. Not because they make posts identical, but because they make the on-brand choice the fastest one.

Consistency is what makes people recognise your post before they read your name.

The core set

Most businesses can cover almost everything they post with six templates.

1. The announcement

For news, launches and updates. A strong headline area, room for one image, and your logo in a fixed position.

2. The quote or tip

Text-led, for advice, testimonials and short insights. Large type on a brand colour, with a consistent way of showing who said it.

3. The product or service highlight

One product or service per post. A clean image area, the name, one key benefit and a price or call to action.

4. The offer

For discounts and promotions. This one can be louder than the rest, but it should still use your colours and fonts. A recognisable offer style also trains followers to stop for it.

5. The carousel

A cover slide, a set of content slides and a closing slide with a call to action. Carousels are great for how-tos and lists, and they get saved and shared.

6. The story frame

Vertical frames for stories, with safe areas for the text so it is not hidden behind the app's buttons.

The rules that make templates work

• Two fonts at most. One for headlines, one for text.
• A fixed palette. Your brand colours, plus one or two neutrals. No new colours "just for this post".
• One photo style. Bright and natural, or moody and dark. Pick one and stick to it.
• Consistent logo placement. Same corner, same size, every time.
• Room to breathe. Crowded posts look cheap. Leave space around the text.

Plan the grid, not just the post

On Instagram, people often see your profile grid before any single post. Alternating between two or three template types, for example photo, text, photo, gives a pattern that looks deliberate without being dull.

Keep templates where your team can use them

Templates only help if they are easy to reach. Keep them in a shared design tool your team already uses, name them clearly, and lock the elements that should never move.

Want a set made for you?

Our Social Design Plan includes brand templates and a monthly set of designed posts. See it on our pricing page, or read about our graphic design service.